As well, the featured fruit also change to highlight what’s available: apricots in summer, squashes in autumn, and apples in winter. The colour theme changes based on seasonal colours: summer, autumn, and winter. The design was supposed to feature three seasonal recipes underneath the fruit/vegetable.Īll three ads are identical in layout.
The more I tried to incorporate the recipes, the more I realized I was moving further away from the message of Foodland Ontario and complicating the design. I wanted to create a balance between the food and the recipes within the ad. I started with smaller thumbnails, playing with design and mixed imagery. Then I started to sketch my ideas out on paper. I looked at ads on Pinterest and created a board to collect ideas. I took my inspiration from other food ad designs and decided on a minimal approach. The main reader audience for Food and Drink, my chosen magazine, is middle class women in their 40s.įood and Drink is a seasonally published magazine available in LCBO stores for FREE. The target audience is essentially anyone who buys groceries in Ontario, those interested in tasty food, and those interested in incorporating fresh food in their meals. I did my ad campaign for Foodland Ontario, which is a provincial organization that aims to bring awareness to Ontario grown food while supporting local farmers and businesses. I was playing around with Option 8, but the overall design style will include three droplets within the logo. The logos vary in design, mostly since other companies specialize in other products than water bottles. GSI Outdoors, Eco-Highway, and MEC are three competitors. I haven’t decided on the exact font, but it will most likely be all lowercase and sans serif. The “hydra” logos (designs 1-4) would be drawn as extended water droplets. I’m trying to incorporate the water element into the design. Five words to describe the logoĮco-friendly, hydration, active, modern, and approachable Logo design
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How to successfully include a water element and incorporate that this is environmentally friendly product. As well, by using a reusable water bottle the consumer is helping eliminate waste since plastic water bottles have a negative environmental impact. The water bottle is collapsible, which is a great feature for anyone on the go.
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There’s also a kids series featuring children friendly designs. However, the products are also available for anyone with an environmentally conscious mind. The owners’ background are in outdoor sports, so it’s no surprise that’s where the target market is initially aimed at: active outdoorsy types who rely on hydration. Hydra sells reusable, collapsible water bottles.
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